What the result includes
eBay fee and profit formula
The calculator keeps three amounts separate: the money you receive for the item and charged shipping, the larger base eBay uses for percentage fees, and the costs you pay to source and fulfill the order.
Fee baseItem + shipping charged + handling + buyer sales tax
Estimated payoutSeller revenue − entered eBay fees
ProfitSeller revenue − eBay fees − your order costs
eBay's official US selling-fee schedule defines the final value fee base and per-order charge.
Final value fee
Why buyer sales tax changes the fee
For most US categories without a Store subscription, eBay currently lists a 13.6% final value rate on the total sale amount up to $7,500 per item, then 2.35% on the portion above $7,500. The total sale amount includes the item price, handling, shipping collected from the buyer and sales tax. A separate per-order amount is added: $0.30 when the order total is $10 or less and $0.40 when it is more than $10.
Buyer sales tax is not seller revenue, but eBay includes it in the percentage-fee calculation. Enter it separately so profit is not overstated.
Some categories use different rates or thresholds. Store subscribers also have a separate schedule; for example, eBay currently lists 12.7% up to $2,500 for most categories for Basic and higher Store subscriptions. Select a preset as a starting point, then verify the listing category.
Store rates: eBay Store selling fees.
Ads and listing choices
Add charges that are not in the standard rate
A Promoted Listings general campaign can charge an ad-rate percentage when an attributed item sells. The calculator applies your entered rate to the same total sale amount used in this estimate. Enter any insertion fees, optional listing upgrades or other account-specific charges separately.
- Promoted Listings: use the ad rate for the campaign and order you are estimating.
- Insertion fees: many sellers receive a monthly allocation of zero-insertion-fee listings, but exclusions and limits apply.
- Listing upgrades: bold titles, subtitles, reserve prices and other options can have separate charges.
- Seller performance adjustments: account status or service metrics can change final fees and are best entered under other eBay fees.
Campaign charging rules: eBay's Promoted Listings overview.
Worked example
A $45 item with $5 charged shipping
In the default example, seller revenue is $50. With $4 of buyer sales tax, the final value percentage is applied to $54, then the $0.40 per-order amount is added. Inventory, postage and packaging remain separate costs.
The resulting example profit is $16.76 before income tax, overhead, returns or unentered charges. Change every input to match the actual listing and order.
Target pricing
How the target item price is solved
The target calculation changes only the item price while holding charged shipping, buyer tax, costs and entered fee rates constant. It recalculates the fee tier and per-order amount until the requested profit margin is reached.
This is a planning estimate, not a recommended listing price. Buyer tax, ad attribution, returns, demand and overhead can change with the real transaction.
Important limitation
Verify the listing before relying on the estimate
Fees depend on category, Store level, seller location, listing format, optional features, campaign attribution and account performance. eBay can change its policies. This independent educational calculator is not affiliated with or endorsed by eBay Inc. eBay is a trademark of eBay Inc.